Will You Buy Widely-known Small Domestic Appliances Born for Laziness?

Underwear washer, sock washer, shoe washer, etc. Under the power of technology, small domestic appliances born for lazy people began to gain the favor of young people, especially shoe washer. According to data released by JD.com days ago, during this national holiday, shoe washer sales increased 7 times year-on-year, and there are more than 3,000 comments about shoe washer on Xiaohongshu App. November 2, a reporter from Sanxiang Metropolis Daily visited the main business district of Changsha.



Shoe washer has become a bestseller, and online monthly sales easily exceed 1,000 units

“Since there is a machine, why still use hands?” Since March last year, Ms. Dong has spent 799 yuan and 399 yuan respectively to buy an underwear washer and a sock washer. Since then, the burden of housework has been halved. " I left work after 8 PM. When I got home I had to wash my underwear and socks. I was really tired. but now, my hands are free."

Like Ms. Dong, many people have started to buy "lazy" small domestic appliances. November 2nd, the "Double Eleven" shopping festival has already started to heat up at Tongcheng Electric Appliances on Furong Middle Road. It is worth noting that the most conspicuous corner of every counter there will be a underwear washer, the price of which ranges from 1599 to 3999 yuan.

"This Midea Disney series wall-mounted washing machine can wash up to 3 kgs of clothes. It has a disinfection function at 85 °C and mainly used to wash underwear." Ms. Yue, a Midea sales , introduced that more than 10 units of this underwear washer are sold recently, most buyers are young women. Now there is a sale promotion, the original price is 2699 yuan, and now it is only 1500 yuan, and the pulsator model is now only 1199 yuan.

In addition to underwear washing machines, shoe washer also receives good reviews from "lazy people", and the monthly online sales on many platforms easily exceed 1000 units. Customer service from Taobao Changhong smart life store said their shoe washer can wash 2 to 5 pairs of shoes at a time, and the price ranges from 223 to 1078 Yuan, and those above 700 yuan are fully automatic and have intelligent drying,dehydrating and washing functions. The 208 yuan model is a semi-automatic basic model that can wash and dehydrate." The sales of shoe washer are very good. The monthly sales of this type reach more than 5000 units, with few negative reviews."

Save time and cost, meet the needs of consumers



"Lazy Gracefully" has become a new trend in the small domestic appliances market and sales are also very impressive. There are more than 500,000 reviews about the 378 Yuan shoe washer on the JD platform; On Taobao, a shoe washer starting from 228 Yuan has sold more than 5,000 units per month, ranking first in sales. From January to August 2022, the sales of shoe washer exceeded 300,000 units, of which products priced at 300-500 Yuan accounted for 49.5% of the market share.

"Behind the hot sale of these small domestic appliances lies the development of laziness economy. In the fast pace of work and life, people are willing to pay some money to save time and have a better rest. This manifests the efficiency improvement in market economy and refinement of division of labor .” Ms. Qian, who has been in the small domestic appliances sales for more than 10 years, said, “People are constantly freeing their hands, which also promotes product and service innovations.”

Ms. Qian concludes that these small domestic appliances are characterized with low price, categories trendy, easy to courier and small. It not only saves time, but also meets the needs of consumers of younger, personalized and fashionable. It can also create a sense of sophistication when placed at home. "However, there are still some issues on these small domestic appliances, product function single and service flawed etc. After this wave of consumer enthusiasm, manufacturers need to pay more attention to improve product performance."



Source from: http://news.cheaa.com/2022/1104/613861.shtml