Under the new kitchen and living model, Hisense reconstructs kitchen space art with a vacuum refrigerator as the starting point
There is no one size fits all technology in any field, only by adapting to users can we maintain vitality forever. This principle applies to the refrigerator industry. With the improvement of quality of life, consumer demand for refrigerators has evolved from basic requirements for refrigeration and preservation to deeper levels of health, deodorization, intelligence, and ultimate preservation. Meanwhile, with the gradual increase in penetration rates of home integration and cabinet electrical integration, how refrigerators can better or even more beautifully integrate into kitchen scenes has become a focus of attention for many quality users. Against this background trend, on February 29th, Hisense Refrigerator launched a "Space Art Kitchen" at its new product launch event, which links the experience with vacuum technology and opens up the ultimate quality of life. And at the same time, we have released a dazzling series of products called "Space Art Kitchen", building a complete set of intelligent cooking scenes based on Hisense's brilliant vacuum refrigerator, bringing consumers an unprecedented "artistic, intelligent, efficient, and integrated" cooking and living experience. Under the new mode of kitchen living, refrigerators should be the helm of the kitchen Driven by the changing times and industry innovation, the quality of life needs of users and the role and mission of Chinese kitchens are undergoing changes. Users pay more attention to the cultural connotations of their products and pursue the coordinated integration of aesthetics, intelligence, and home furnishings. They hope that kitchen appliances and even overall household appliances can not only meet basic living needs, but also be in line with their lifestyle and aesthetic concepts, becoming an indispensable part of home life. As a result, the kitchen is no longer just a space for cooking, but has become an important place to connect with family. In the minds of some users, the kitchen has become the center of the home. The refrigerator, as the beginning of ingredient storage in the new era kitchen scene and also the end of dish collection, can achieve integration and intelligence of storage, cooking, and washing in the front, middle, and back, which gives the refrigerator the potential to become a new center in the kitchen. As the trend of home decoration gradually returns to the trend of Eastern aesthetics, users' expectations for the kitchen have also changed. They hope that the kitchen not only displays an elegant aesthetic, but also makes the cooking process more calm and orderly. As an important starting point of the kitchen space, the refrigerator should be perfectly integrated into the kitchen environment. Renowned designer Zhuang Ziyu also believes that under the new kitchen and living model, the refrigerator, as the most important part of the kitchen ecosystem, should not only provide users with healthy and nutritious scenarios in their daily diet, but also perfectly integrate the kitchen, facilitate fine storage, and create a more beautiful kitchen and living space. So, how can refrigerators better empower the overall smart kitchen scene? "The refrigerator needs to transform from a 'standalone refrigerator product' to a 'high-quality kitchen living carrier with the refrigerator as the core'," said Li Qiang, Executive Vice President of Hisense Refrigerator Company at the press conference. Faced with the transformation and upgrading needs of Chinese kitchen homes, Li Qiang believes that the entire kitchen needs to be comprehensively upgraded. It needs to be "more artistic" - combining the beauty of Eastern connotations, fully embedded in space, simple and elegant; It needs to be "more coordinated" - with a complete set of integrated designs, orderly and scientific cooking; It also needs to be "smarter" - simplifying and assisting cooking, making cooking more leisurely. Li Qiang, Executive Vice President of Hisense Refrigerator Company More Eastern art, more integrated and coordinated, and more calm and intelligent. It is relatively easy to achieve one or two separate contents, and it is necessary to achieve ultimate superiority in each of the three aspects. This can be imagined the difficulty of innovation for refrigerator enterprises. "As a leading local home appliance brand deeply rooted in China and with a better understanding of Chinese kitchens, Hisense is determined to create new kitchens, connect experiences with vacuum technology, and start the ultimate quality of life. As a result, Hisense's brilliant space art kitchen has emerged," said Li Qiang. After 5 years of on-site visits and research in 186 cities and over 1000 Chinese households, we have mastered over 1000 different kitchen forms and spatial structures, as well as the cooking habits of over 1000 different users, creating Hisense's brilliant "Space Art Kitchen". With sufficient confidence, we promise to achieve the artistic transformation and integration from the vacuum space of refrigerators to the overall kitchen space, and tailor a unique space art kitchen for high-end Chinese families. Starting from the refrigerator, Hisense reconstructs the art of kitchen space At the press conference, several well-known designers and industry media, including Zhuang Ziyu, gave high praise after in-depth understanding of Hisense's brilliant "Space Art Kitchen" solution. They generally believed that Hisense started with refrigerators and built a complete set of kitchen appliances, using technological means to make the entire cooking process more orderly, showcasing the beauty of flow, and building a new kitchen art space, which is of great significance to the home appliance and home furnishing industry. "It (Hisense Shining Space Art Kitchen) has pushed the development of kitchen aesthetics to a new height," said one industry insider. The reason for saying this is not aimless. Hisense's brilliant "Space Art Kitchen" is based on the refrigerator, so let's take a brief look at this vacuum series of products. Taking the newly launched Hisense Brilliant "Artist 509 Refrigerator" at the press conference as an example, it is understood that this product integrates Hisense's latest technology and design: firstly, it is pure flat and fully embedded, with three side zero embedded and front flat embedded, seamlessly integrated into the cabinet. Secondly, the vacuum Rubik's Cube Pro it is equipped with can achieve the ultimate preservation of ingredients, without cross flavors, locking in the original flavor, and also making the internal space of the refrigerator well-organized, greatly improving space utilization and truly achieving refined storage freedom. At the same time, the three appearances of the "Artist 509 Refrigerator" come from different Eastern aesthetic research and development concepts, with an elegant appearance that is very compatible with Chinese households; When faced with the Chinese family's habit of using frozen food to store ingredients, its unique French structure specifically sets up two 175L super large freezing spaces, the upper space stores small portions of fresh food, and the lower space stores complete large pieces of fresh food, meticulously storing the favorite ingredients of every family member; In addition, the full space ion sterilization and deodorization function of the Artist 509 refrigerator also constantly protects the health and safety of family members. Starting from the Hisense Radiant Vacuum Refrigerator, the Hisense Radiant "Space Art Kitchen" is understood to cover six major products: refrigerator, smoke stove, steaming and baking machine, and dishwasher. This "Space Art Kitchen" adheres to the design concept of "Eastern aesthetics, complete order, and calm wisdom", cleverly integrating home appliance design with home aesthetics, bringing users a brand new cooking and living experience. Our spatial art kitchen aims to embed the Eastern aesthetics that truly embody Eastern culture and emulate nature into the kitchen, creating a simple and elegant visual beauty with a complete set of fully embedded elements. As described by Li Qiang, Hisense will start with the refrigerator and combine the entire kitchen appliances to achieve spatial art from the vacuum space of the refrigerator to the overall kitchen space, creating a spatial art kitchen. We also believe that on the path of innovative development, Hisense Refrigerator will continue to forge ahead, using vacuum technology to create a space art kitchen, leading the ultimate quality of life, and also drawing a new blueprint for the development of the refrigerator industry and even the overall kitchen and living industry.
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