Small Appliances Achieved Counter-trend Growth, To Remain Hot in Future

An epidemic situation made the performance of many industries look like a "roller coaster", such as small household appliances in the field of household appliances. At the beginning of the epidemic, everyone experienced the feeling of "chef and cleaner". Therefore, small household appliances have achieved unprecedented growth.

However, with the end of the epidemic and the fading of the "housing economy" boom, the small household appliance market also ushered in a sharp decline after the surge. As most of the early surge came from the demand of overseas markets, with the opening of foreign epidemic, the demand naturally fell back; In addition, the popularity of small household appliances has also overdrawn the future market in advance, causing signs of decline.

However, judging from the just concluded Double 11, the overall performance of the small household appliances category is relatively stable, while showing a certain degree of market growth resilience. According to the online monitoring data of Ovi Cloud (AVC), kitchen appliances (rice cookers, induction cookers, frying machines, health pots, etc.) will achieve a small increase in the cumulative retail sales of RMB 5.08 billion in "Double 11" in 2022.

During the "Double 11" period of Suning E-shop, the sales of multi-function cooking pots and coffee machines increased by 181% and 1100% month on month respectively. The sales of intelligent floor washing machines, cooking robots and window cleaning robots grew rapidly, with a month on month growth of more than 200%. With the arrival of winter, heating equipment has also become a major trend in the consumption of small household appliances during the "Double 11" period.



In fact, in recent years, small household appliances have almost always been the regular customers of hot selling categories in e-commerce promotion nodes. At the same time, with the prevalence of "single person economy" and "lazy economy", the popularity of small household appliances has doubled, and a variety of small household appliances that can meet users' cooking, cleaning and other needs have been moved back home by more and more users.

The coexistence of functionality and enjoyment of small household appliances makes them popular with consumers. Especially now, young people have higher and higher requirements for quality of life and performance of small household appliances. So, what kind of products will be the "sweet cake" in the future small household appliances market?

Healthy small household appliances will become the breakthrough direction in the future. After the outbreak of the epidemic, people pay more attention to their own health problems, especially the health related household appliances, such as sterilized washing machines, sterilized refrigerators, and acaricide removers. The hot sales and popularity of health related household appliances point out the direction for the development of small household appliances. It is believed that the healthy trend will become one of the breakthrough directions of small household appliances in the future.

More "intelligent" and "lazy" small household appliances are the direction of future development. Under the trend of intelligence, small household appliances are becoming more and more intelligent, more and more user-friendly and easy to operate. For example, steaming ovens that can adjust the temperature intelligently and control the temperature and time with mobile phones, products that can be operated by one button fools, electric rice cookers with reservation function and network control, etc. These smart small household appliances can greatly enhance the application experience and will certainly become one of the driving forces for the development of small household appliances in the future.

Founder Yang Fan, a senior media personage, said: "With the continuous development of science and technology, small household appliances around our lives emerge in endlessly. There are no unexpected products. Many people who love food or care will buy many small household appliances, especially kitchen small household appliances. However, we should also be alert to impulsive consumption. Many people buy kitchen small household appliances with very low use frequency. How to reasonably purchase and use small household appliances and avoid excessive waste are the young people now Questions to consider. "

In general, the emergence of small household appliances has added a lot of happy time to our life. As one of the categories with growth potential in the household appliance industry, small household appliances have a large market space in the future.