Scenarioization has given rise to new explosive points in home appliances

The transformation of lifestyle and consumption concepts, as well as how to grasp consumption trends and explore new growth points, are constantly being considered by major electric brands and manufacturers.

On one hand, JD.com is in contact with a large number of consumers, and on the other hand, it is closely connected with businesses and supply chains. With years of deep integration with the supply chain, JD.com has a keen insight into market consumption trends, providing consumer opinions and market guidance for major businesses. As 2023 draws to a close, JD.com has announced new trends in home appliance consumption. What are the new trends in the home appliance retail industry since the beginning of this year? Which small appliances have successfully "escaped"? What segmented tracks have emerged in the home appliance industry this year? What impact will it have on the future consumer market?

TV Trends: Game TVs and Art TVs Breaking Out of the Circle

In recent years, the television industry as a whole has entered the stock market. On the other hand, with the emergence of "homestay" scenarios, the increasing diversity of TV functions and user demand scenarios, trend categories such as game TV, art TV, music TV, mobile screen TV, and age friendly TV have emerged.

At the beginning of this year, due to its keen capture of consumer changes, JD Home Appliances collaborated with brand partners to jointly layout and promote the development of trend categories and new tracks based on user needs. Up to now, with the joint efforts of the platform and manufacturers, new growth points have been found for the TV industry to break through.

Three years ago, large screens were already mainstream in the market, and the size continued to develop in a larger direction. This year, it has jumped from 55 inches and 65 inches to 85 inches, 100 inches, and even larger. Data shows that since the beginning of this year, JD's sales of 75 inch and above large screen TVs have accounted for over 55% of the flat screen TV category, making buying large screens a more popular choice for more users.

The living room is an important reflection of family life scenes. Television is no longer just a carrier for the whole family to watch dramas, but also carries functions such as home decoration and stress relief. With the increase of screen size, functional diversification is essential. Young families born in the 1980s and 1990s place greater emphasis on social related attributes, such as televisions with gaming attributes, sensory functions, and compatibility with gaming consoles/controllers, which are highly favored by this consumer group. Since the beginning of the year, JD's game TV sales have exceeded 200% year-on-year, and "playing games together" has gradually become the preferred project for home entertainment. A new trend of mobile screens has emerged, and wireless, rotatable touch screen TVs have become a popular model this year. While unlocking the whole house scene, they have also made following TV courses to exercise a daily routine for young people at home.

What is needed is a sense of atmosphere, which is a common saying among many young people today. Art TV was born for this type of consumer group. With its ultra-thin, seamless wall tiling, and fashionable design features, art television has gradually taken on the role of art paintings, background walls, and other functions in the home, no longer being a "black" screen in the living room or room. The birth of art television has once again blurred the boundary between home appliances and home furnishings. Data shows that JD's Art TV has exceeded expectations in sales since the beginning of the year, with a year-on-year increase of over 8 times in transaction volume.