English
中文简体The report shows that with the rapid development of social networks, the online sales share has increased. The sales of small household appliances in the online market have increased from 19% in 2014 to 76% today. The proportion of small household appliances in the online market has increased from 24% in 2014 to 88% today.
It should be noted that the whole retail channel of air fryer was 5.85 billion yuan, an increase of 182.3%. This year, the online market of electric steamers performed well, with sales of 101.1%. However, online electric cookers This was the first time that the country experienced negative growth, with a net increase of 2.5% and a decline of 4.5% in retail sales.
Aoweiyunwang analyzed that since 2020, the popularity of small household appliances kitchens has been growing since 2022, and the demand for consumer goods is still returning to rationality, but some emerging trends have emerged among the once popular consumer groups, Fat is not very healthy, the quality of life has the taste of coffee machine, and the health performance of original components such as electric steam is very bright, so as to promote the development of small household appliances industry. From the overall rhythm, demand The market has recovered better. The National Day has promoted excellent performance, but the momentum has lagged behind. In addition, with the increase in consumption, consumers have "higher" demands on product prices, and product prices have risen, increasing acceptance With the stock price rising, the demand for product quality has also increased significantly. The requirements for new products, comfort and space saving have also brought challenges to kitchen and small household appliances companies.
浙公网安备 33060402001386号 