How to Go Deep and Solid in Green Intelligent Home Appliances Going to the Countryside

This year, relevant departments have proposed to encourage areas with conditions to carry out new energy vehicles and green smart home appliances in rural areas. Driven by relevant departments, local governments, industry associations, enterprises, etc. will cooperate well to promote the deepening and implementation of green smart home appliances in rural areas.

The continuous release of policy dividends, the gradual deepening of green, low-carbon, intelligent, and fashionable consumption concepts, and the new demand of rural consumers for comprehensive upgrading of household appliances in terms of function, form, and experience, have brought new opportunities to household appliance circulation platforms and manufacturers, promoting the heating up of high-quality household appliance consumption in the county and township markets.

In the first half of the year, the sales of green smart home appliances on major e-commerce platforms in rural areas increased by 12.7% year-on-year. According to Pinduoduo data, smart home appliances were favored by most rural consumers in the first half of the year, with sales of air fryers increasing by over 200% year-on-year; Smart lifestyle small appliances are experiencing a sales boom, with sales of electric toothbrushes, fascia guns, and health bottles doubling. Currently, JD has opened over 17000 home appliance specialty stores in 25000 townships and 600000 administrative villages.

From the market perspective, the trend of youthfulness in household appliance consumption is further highlighted, with a significant increase in the proportion of "post-90s" and "post-95s" among the consumer population Xu Dongsheng, Vice Chairman of the China Household Electrical Appliances Association, introduced that young consumers in rural areas prefer intelligent and high-end home appliances, and some even pursue personalized and customized products; From some e-commerce platforms, there has been a slight increase in sales of smartphones and tablets worth over 4000 yuan in the information home appliance category in rural areas.

To promote high-quality green smart home appliances to the countryside, it is necessary to increase high-quality supply and improve consumption conditions. "Xu Dongsheng believes that on the one hand, we need to create more marketable and good products. Household appliance production enterprises should accelerate the research and development and promotion of cost-effective, easy to operate, and high-quality products based on the characteristics of the rural market and consumer demand. On the other hand, it is necessary to establish a dense marketing network, improve the service system, guide household appliance production, sales, maintenance, recycling enterprises and e-commerce platforms to sink channels, and establish direct stores, experience stores, service outlets, recycling stations, and front-end warehouses at the county and township levels; Improve integrated services such as delivery, installation, maintenance, dismantling, and transportation, to make rural residents happy to buy, comfortable to use, and worry free to exchange.