Home appliance sales ushered in a "good start", the most popular small home appliance sales

In the Spring Festival of 2023, the physical retail, catering and catering, tourism and other industries recovered in an all-round way. As a "big item" in the consumer market, the home appliance market also ushered in a "good start".

The reporter learned from Suning Electric Appliance Small Garden Store that since the New Year's Day, the passenger flow in the store has basically recovered to the same level in 2019, and the sales volume has even increased.

The marketing director of Yunnan Suning Tesco said: "There was a significant increase in the month of December 2022, and the sales of stores increased by 5% over the same period in 2019."

The person in charge said that under the superposition of the "new tide" of the Spring Festival and various consumption policies, the household appliance consumption market has significantly warmed up. According to the statistics in the store, the sales of refrigerators, washing machines, steam ovens and other traditional kitchen and sanitary appliances increased by about 150% year on year.

The marketing director of Yunnan Suning Yigou said: "The emerging household appliances of cleaning category, floor sweepers and floor washers also showed an increase of 119%. There are many categories of small household appliances, and the air fryer is one of the commodities with the largest overall increase this year."

The sales data of the Donghua store of JD Electric is also satisfactory. According to the statistics in the store, the sales of various categories of traditional household appliances, emerging small household appliances and mobile phone communications have increased to varying degrees throughout January.

Long Qing, manager of the Donghua store of JD Electric, said: "3C communication products, such as mobile phones, 2C and tablet computers, have increased by more than 60%."

Similarly, emerging small household appliances are also the most popular products in this store.

Long Qing, the manager of the Donghua store of JD Electric Appliances, said: "The growth of small kitchen appliances is very large, such as air fryers, electric pressure, and electric rice cookers; the sales of cleaning robots and washing machines are relatively large."

The person in charge said that the Spring Festival holiday is an important node to activate consumption potential and boost domestic demand. The recovery of offline passenger flow not only helps to increase sales, but also helps to promote the sales of high-end and complete sets of products. In addition, customers who have the need for renewal can also consider replacing the old with the new.

Long Qing, the manager of the Donghua store of Jingdong Electric Appliances, said: "Consumers change refrigerators, washing machines, televisions, and old ones for new ones. Every day, we still have a large amount of old ones for new ones."