Events of Domestic appliance in 2022-Trends of the Small Kitchen Appliance

                                                                 Events of Domestic appliance in 2022
                                                                                                                  -Trends of the Small Kitchen Appliance

1-Downsize of the domestic appliance

The kitchen appliance has become much smaller than before .As we all known ,The family size in China has come to one to three persons , much more different from  the big family before ,In this case ,the size of the domestic appliance is following the trend accordingly

Taking Young people in China for example , there are 0.26 billion of girls and boys are single , with a very small family group , and have great needs of the 1 person use domestic appliance .And these people live in the city and have strict standard of the life , in this case ,smaller domestic appliance has become more and more popular.



There is a brand BEAR , focused on the appliance used for  “One person food “ and have developed into a company top rank 4 great home appliance company .The sales goes up very quickly at both online and offline .the company has made a good fortune already.

2-Superstar of the Home appliance -Air Fryer

Recently, AVC has released a quarterly report on the small appliance market. According to the data, all kinds of small household appliances (rice cookers, induction plates, electric pressure cookers, soybean milk machines, wall breaking machines, mixers, juicers, electric kettles, frying pans, health care pans, electric steamers, rice cookers, air frying pans, and testament function desktop electric stoves) have a total of 14 types of all-round retail funds of 413.5 billion yuan, An increase of 5.7% over the previous year.

The report shows that with the rapid development of social e-commerce, the proportion of online sales has further increased. In terms of sales, the online market share of small household appliances has increased from 19% in 2014 to 76% at present; In terms of quantity, the online market share of small household appliances has increased from 24% in 2014 to 88% at present.

It is worth noting that the all-around retail capital of air fryers is 5.85 billion yuan, but the electricity and steam market has performed well. Since the center, they have increased at a rate of 101.1%, but the rice production line has experienced negative growth for the first time. The retail fund of the whole network has declined by millions of dollars, and the fund and retailers have declined by 5%.




According to above analysis, by 2020, from the perspective of the growth of small kitchen appliance , since 2022, consumer demand has been returning rationally, but there has been no new trend of consumer favorite categories on an annual basis. The healthy air of low fat and light oil has been penetrated, the quality of life of the beast like touch coffee machine, and the healthy and stored authentic food materials electric pot categories are just like they are light, Help the further development of small household appliances industry. In terms of overall speed, the market demand has recovered positively, the scale of National Day promotion has performed well, and there is a subsequent impetus. In addition, with the continuous improvement of consumption level, consumers' requirements for product performance "rise to the next level", their acceptance of high priced products has improved, and the share of middle and high priced products has increased, but their demand for product quality has also increased dramatically. The products need to be novel, convenient and space saving, which also brings challenges to small kitchen appliance companies.

3-Electric heater and Electric blankets - Spring of warm appliance for European market.

   


Two Nord Stream natural gas pipelines in the Baltic Sea leaked unexpectedly On September 26th, , which meant that Europe would have to spend this winter without a large flow of Russian natural gas. 

At present, Europe is facing a severe winter. Under the pressure of tight energy supply and rising prices, traditional fireplaces and central heating have become a new choice for European consumers. It can be seen that the European energy crisis is still continuing. According to the analysis and prediction of relevant institutions, the serious energy crisis in Europe may last until the end of 2023, and the energy transformation in Europe will last for five to seven years in the eyes of professionals. In terms of weather, with extreme high temperature, extreme low temperature and other "extreme weather" showing multiple occurrences, it is expected that this problem will be difficult to be effectively solved for a long time in the future.

Owing to the lack of the natural gas , People are very worried about the energy crisis and price increase of the gas , many citizens cannot afford the wood and the gas ,In this case , people start to buy the heat domestic appliance for the winter.

At present, the mainstream types of heating products on the market include electric oil heater, kicking line, small fan heater , hand warmers, foot warmers, etc. Although the unit price of these products is relatively low, the market scale of these products has reached tens of billions because of their rigid demand properties. The market size of heating appliances is expected to reach 82.9 billion yuan in 2023, according to a report.

Tens of billions of domestic market, coupled with the huge demand in Europe, the spring of heating appliances has come! However, as a distinct seasonal product, the production and sales of heaters are affected by the weather, it may not become a long-term potential emerging market. So in the relatively stable market at present, how can heater manufacturers layout to obtain further breakthrough market performance and support the market of 10 billion?

Regarding the manufacturers of heating equipment, are committed to the upgrading of heating products, from a single heating function began to meet people's comfortable, healthy requirements. The heater products on the features of research and development is more and more diligence and laminating various consumption scenarios, such as the dumping power, temperature, time switch remote control, intelligent control, bathroom available water proofing property is strong, small, portable, and so on are gradually become the standard function, have a warm and cool wind, purification, humidification, and more functions in the integration of the product, more greatly satisfy the needs of various customers.

Our company ,hoping electric appliance ,will follow the new trends of the development of the home appliance ,and seek for the new point of breakthrough ,And enlarge our market and customers .